Showing posts with label gross profit. Show all posts
Showing posts with label gross profit. Show all posts

Tuesday, January 4, 2011

Types of Profit - Profit Ain't Just Profit

Remember the old Wendy's commercial in the 1980's when they were trying to make their chicken sandwiches seem better than their other fast food competitors...

When showing a picture of what seemed to be a nameless competitor, the person kept repeating..."Parts is Parts," referring to the so-called fact that all parts of the chicken are the same on a sandwich.

Wendy's; however, knew the difference (so they said). They knew that all parts of the chicken ain't the same.

People roll their eyes, but essentially many people do the same thing when it comes to profit. They'll simply ask, "What was their profit margin?"

Types of Profit

There are different types of profit that reflect different stages of the business: