Borders (BGN): Nearing the End of an Era

Unfortunately, it looks like the bad news that has been threatening itself for a while is really coming.

In the late 1980's and throughout the 1990's, it seemed like Borders (BGP) would ALWAYS be a thriving industry.

Did Ford ever expect this? Did we?

A year ago, if someone told us that Ford (F) would announce a profit of over $2 Billion AND the stock would drop over 5% on that same day, what would YOU have said? Oh yeah, GM and Chrysler would file bankruptcy, and Toyota (TM) would have all sorts of highly publicized recall issues...AND Ford's share of the market would jump considerably....Stock DOWN over 5%.

What would you say?